Meet Arbol

Student financial success, at scale

Arbol is a student financial success platform that helps colleges reduce attrition, lighten staff workloads, and guide students through complex financial decisions. Every student’s financial path is unique. Arbol brings financial aid, student affairs, and academic advising together to provide personalized support and a clear path to graduation. No student should leave college because of money.

Demo Arbol

Our Mission

Ensure that no student drops out of college due to finances.

We partner with colleges and universities of every type and size to implement solutions that embed high-quality financial guidance throughout the student lifecycle and improve outcomes for students and institutions alike.

What Arbol delivers

Clear financial pathways that keep students enrolled
Personalized guidance for aid, costs, and borrowing
Proactive visibility so staff can focus where they are needed most
A unified experience across financial aid, student affairs, and advising

How we work

Equip student financial services staff across departments with collaborative tools
Embed guidance in Opportunity Programs, First Year Experience, and beyond
Measure impact on persistence, retention, and operational efficiency

David Gonzalez

Co-Founder, CEO

David leads Arbol’s strategy, GTM, operations, partnerships, sales, and marketing. Previously he drove digital transformation at HSBC and M&T Bank, and was VP of Operations at edtech Kangarootime. A first-gen graduate, he champions educational access and financial empowerment.

Favio Osorio

Co-Founder, COO

Favio sets Arbol’s product strategy and experience. Former Certified Financial Planner at BB&T (Truist) and co-founder of M&T’s Multicultural Banking team, he brings deep planning expertise, an equity focus, and an MBA from Duke’s Fuqua School.

James Nowak

Director, Customer Success

James leads onboarding, adoption, and outcomes for partner institutions. He brings 15+ years in higher-ed financial aid, including leadership at D’Youville and Canisius. He implemented platforms like CampusLogic and built integrated financial centers. His approach is empathetic and results-focused.

Kevin Menegay

Senior Engineering Lead

Kevin oversees Arbol’s secure, scalable, and integrated platform. With 12+ years in edtech at Mongoose and Campus Labs (Anthology), he specializes in SIS integrations, data security, and enterprise SaaS, ensuring an intuitive experience for students and administrators.

Join Our Mission

At Arbol, we are working to ensure no student leaves college because of money. That starts with a team driven by purpose, shaped by lived experience, and motivated to build real solutions.

We are educators, engineers, and financial experts building tools that make a difference. If you care about equity, like solving tough problems, and want your work to matter we would love to connect.

careers@growarbol.com

Partner With Us

Whether you are working to increase enrollment, improve retention, reduce staff burnout, or ensure that every student gets the support they need to stay on track, Arbol is built for you.

Demo Arbol